Support Better Customer Experience with Information Governance
Companies and organizations today are scrambling to improve customer experience. They spend a lot of money building better websites and mobile apps and omnichannel platforms. What about all of the customer data and content that is locked away in internal processes and silos? This session explores why Information Governance is essential to digital transformation in support of better customer experience management and how information professionals can get a seat at the table.
- Tie customer experience efforts to business objectives.
- Identify what information you need to collect, how, and when.
- Determine how information is managed, protected, and dispositioned.
- Look for smart ways to connect information in your internal processes.